We're among the pioneers in barong making in Lumban, Laguna with seventy years of experience providing first-class products. Our mission is to give you products that will make you look and feel your best. Products that we give a significant amount of time and meticulous attention to develop into something great that will preserve our time-honored tradition of exquisite embroidery and barong making. From the town famously known as the Embroidery Capital of the Philippines, we have long been the source of the finest hand-embroidered barongs proudly worn by Filipinos around the world.
We're Not Just Another Barong Maker
More than passion, we’re driven by something better – Our Purpose. We exist because we want to make a positive difference in the lives of our customers and in our society at large. By delivering high-quality Barong Tagalog pieces and a down-to-earth means of acquiring them, we’re able to provide a sustainable livelihood to a dying breed of genuine Filipino artisans. We work hard to give them everything we can to ensure that our heritage, which is essential to our community’s well-being and cultural vitality, is transmitted from one generation to another.
Lumban has been producing hand-embroidered products such as table runners and doilies since the early 1950s. Brigida Yasoña-Macalos was one of the pioneers in producing these products that she sold in Escolta and Divisoria in Manila. The incumbent president during that time was Ramon Magsaysay. Wearing barong became his choice making it popular during his term from 1953-1957. The growing popularity of barong during that time led to the expansion of Brigida's business to barong making. This became a booming industry in the rural town of Lumban when former President Ferdinand Marcos designated Barong Tagalog as the "National Attire" in 1975. Since then, it has become an industry in Lumban.
Teodorico, a godchild of Gloria, one of Brigida's two daughters, grew up as a part of Brigida's family. He married Lolita, the daughter of Brigida's nephew, Fructoso Yasoña, whose wife, Aurora de Luna, was a veteran embroiderer.
Teodorico and Lolita continued the business of providing superior-quality embroidered products. Now, the business is already being managed by their children who endeavor to preserve Lumban’s embroidery and barong-making traditions by promoting hand-embroidered products.