About Us

Fine Craftsmanship with a Long and Glorious Heritage

We're among the pioneers in barong making in Lumban, Laguna with over sixty years of experience in providing first-class products. Our mission is to give you products that will make you feel proud and confident. Products that we give a significant amount of time and meticulous attention to develop into something great that will preserve our time-honored tradition of exquisite embroidery and barong making. From the town famously known as the Embroidery Capital of the Philippines, we have long been the source of the finest hand-embroidered barongs proudly worn by Filipinos around the world.

OUR PROMISE

We have an innate regard to material quality and aesthetics. We’re OBSESSED. And with a strong desire to excel in our trade of providing a down-to-earth means of acquiring superior quality embroidered Filipino artisanal products, we always stay true to ourselves and to our mission of providing products that will make you stand out without trying hard. Our products are widely admired but they are not right for everyone. They are unique, refined, and proud with a high regard to the degree of skills with which they are created. And yes, that’s something we’re proud of.

Our Story

In the early 1950s, Lumban was already producing hand-embroidered products such as table runners and doilies. Brigida Yasoña-Macalos was one of the pioneers in the production of the said products that she sold in Escolta and Divisoria in Manila. The incumbent president during that time was Ramon Magsaysay. Wearing barong became his choice making it popular during his term from 1953-1957. The growing popularity of barong led to the expansion of Brigida's business to barong making. This became a booming industry in the rural town of Lumban when former President Ferdinand Marcos designated Barong Tagalog as the "National Attire" in 1975. Since then, it has become an industry in Lumban.

Teodorico Alunan Bautista, the son of Brigida's neighbors, Pio Bautista and Arceli Alunan, is a godchild of Gloria, one of Brigida's only two daughters. Teodorico grew up under the care of Brigida and rendered as the youngest son in the family. He married Lolita de Luna Yasoña, the daughter of Brigida's nephew, Fructoso Ybarrat Yasoña whose wife, Aurora de Luna, was a veteran embroiderer. 

Both Teodorico and Lolita grew up learning about the business. It was in the early 1990s when the couple continued the business of providing superior quality embroidered products. Now, the business is already being managed by their children who endeavor to unceasingly support Filipino artisans by offering superior quality products.

WE SET FORTH OUR BUSINESS WITH THE FOLLOWING OBJECTIVES

 TO HELP OUR COUNTRYMEN. We aim to help our countrymen and those who admire our rich traditions acquire superior quality and visually appealing barongs that will make them look pleasingly graceful and impressive.

TO PROMOTE THE RICH FILIPINO CULTURE & TRADITIONS. We aim to promote the rich Filipino culture and traditions by giving a sense of pride in wearing the Philippine National Attire, the Barong Tagalog.

TO MAKE A SOCIAL IMPACT. We aim to preserve our time-honored tradition of exquisite embroidery and barong making to provide a sustainable source of income to Filipino artisans by offering effective and convenient solutions to the needs of our customers. Giving back to society is a cornerstone of our business.