FINE CRAFTSMANSHIP WITH A LONG AND GLORIOUS HERITAGE

Heritage Barong gives you the freedom and the modern convenience in celebrating your uniqueness with a stunning hand-embroidered Barong Tagalog. Heritage Barong's highly acclaimed hand embroidery dramatically adds character to each barong well-defined by the fine craftsmanship that preserves the time-honored tradition of exquisite hand embroidery and barong making in Lumban, Laguna. The town, famously known as the "Embroidery Capital of the Philippines," has been the source of the finest hand-embroidered barongs proudly worn by Filipinos around the world.

THE AUTHORITY IN HAND EMBROIDERY AND BARONG MAKING

Heritage Barong is a product of more than 60 years of experience in hand embroidery and barong making. It is an homage to the rich Filipino culture and tradition. It gives value and sense of pride in wearing the Philippine National Attire in subtle elegance.

OUR STORY

In the early 1950s, Lumban was already producing hand-embroidered products such as table runners and doilies. Brigida Yasoña-Macalos was one of the pioneers in the production of the said products that she sold in Escolta and Divisoria in Manila. The incumbent president during that time was Ramon Magsaysay. Wearing barong became his choice making it popular during his term from 1953-1957. The growing popularity of barong led to the expansion of Brigida's business to barong making. This became a booming industry in the rural town of Lumban when former President Ferdinand Marcos designated Barong Tagalog as the "National Attire" in 1975. Since then, it has become an industry in Lumban.

Teodorico Alunan Bautista, the eldest son of Pio Bautista and Arceli Alunan, is a godchild of Gloria, one of Brigida's only two daughters. Teodorico grew up under the care of Brigida and rendered as the youngest son in the family. He married Lolita de Luna Yasoña, a grandchild of Brigida through his nephew, Fructoso Ybarrat Yasoña whose wife, Aurora de Luna, was a veteran embroiderer. 

Both Teodorico and Lolita grew up learning about the business. It was in the early 1990s when the couple formally continued the business of providing high quality embroidered products. Now, the business is already being managed by their children with the focus on providing a one-of-a-kind buying experience to their customers.

Lumban Barong Tagalog

 

WE SET FORTH OUR BUSINESS WITH THE FOLLOWING OBJECTIVES

 [TO HELP OUR COUNTRYMEN] We aim to help our fellow Filipinos and those who admire our rich Filipino culture and tradition acquire high quality and visually appealing barongs that will suit their individual preferences.

[TO PRESERVE OUR HERITAGE] We aim to preserve our heritage of exquisite hand embroidery and barong making in Lumban, Laguna.

[TO PROMOTE THE RICH FILIPINO CULTURE & TRADITIONS] We aim to promote the rich Filipino culture and traditions by giving a sense of pride in wearing the Philippine National Attire, the Barong Tagalog.

[TO MAKE A SOCIAL IMPACT] We mobilize our people and resources to contribute to a better world. Giving back to society is a cornerstone of our business.

 

OUR PRODUCTS AND SERVICES CORE VALUES

[CRAFTSMANSHIP] We specialize in producing the finest barongs crafted with Lumban's age-old traditions of exquisite hand embroidery. We carefully give attention to the quality, visual, and overall appeal of our products to meet your discerning taste.

[FREEDOM] We offer barongs that can be customized to meet your specifications because we want you to have the freedom to embody your distinctive style and celebrate your uniqueness.

[CONVENIENCE] We give you the ease and comfort of having a stunning barong right where you are because we value your precious time and want you to pay more attention to other concerns that matter.

[GREATER VALUE] We give you the opportunity to create a barong from ground up without a middleman. This, combined with our craftsmanship and the freedom and convenience we give you make your barong of greater value that you can't find anywhere else.