About Us

Fine Craftsmanship with a Long and Glorious Heritage

We're among the pioneers in barong making in Lumban, Laguna with over sixty years of experience in providing first-class products. Our mission is to give you products that will make you feel proud and confident. Products that we give a significant amount of time and meticulous attention to develop into something great that will preserve our time-honored tradition of exquisite embroidery and barong making. From the town famously known as the Embroidery Capital of the Philippines, we have long been the source of the finest hand-embroidered barongs proudly worn by Filipinos around the world.

Our Story

In the early 1950s, Lumban was already producing hand-embroidered products such as table runners and doilies. Brigida Yasoña-Macalos was one of the pioneers in the production of the said products that she sold in Escolta and Divisoria in Manila. The incumbent president during that time was Ramon Magsaysay. Wearing barong became his choice making it popular during his term from 1953-1957. The growing popularity of barong led to the expansion of Brigida's business to barong making. This became a booming industry in the rural town of Lumban when former President Ferdinand Marcos designated Barong Tagalog as the "National Attire" in 1975. Since then, it has become an industry in Lumban.

Teodorico, the son of Brigida's neighbors, Pio Bautista and Arceli Alunan, is a godchild of Gloria, one of Brigida's only two daughters. Teodorico grew up under the care of Brigida and rendered as the youngest son in the family. He married Lolita, the daughter of Brigida's nephew, Fructoso Yasoña whose wife, Aurora de Luna, was a veteran embroiderer.

Teodorico and Lolita continued the business of providing superior quality embroidered products. Now, the business is already being managed by their children who endeavor to preserve Lumban’s embroidery and barong making traditions by promoting hand-embroidered products.

Our Core Values
QUALITY

We endeavor to produce excellent work that drives us upward. We help each other with insights and perspectives to deliver effective solutions and added value to our customers.

ACCOUNTABILITY

We embrace our responsibilities, enjoy the process, own the results, and promptly correct mistakes to the greatest extent possible.

DIGNITY

We recognize our common human identity that’s why we give a high regard to everyone’s inherent value and immeasurable worth as a human being.

INTEGRITY

We're honest, transparent, ethical, and fair. We hold ourselves to the highest standards of integrity in all of our actions.

IMPROVEMENT

We embrace and drive change to stay relevant that’s why we always find new and better ways to serve each other and our customers.

IMPACT

We live our purpose to make a lasting positive impact to the lives of our customers, our people, other stakeholders, and to our society at large.